Beer Advertisements That Appeal To Emotion

As I've mentioned before, I'm currently taking a class on marketing in the beer industry and I wanted to share this. We've been talking about different ways that companies can get and hold the attention of the consumer and how that can change over time and space. For example, we no longer see the 'beer jingle' commercial, which was very popular in the 50's and 60's. It can be argued that sex always sells, but that can also become so formulaic that it just turns people off and advertisers have to keep clever and keep appealing to their audience if they want to remain relevant.

Budweiser has been around for a very long time. It can be hard to keep fresh when you've seemingly done it all and conquered the beer world. I'd go as far as to say that they've got the funny and sexy commercials down to a science. In the past couple of years, however, their big Super Bowl ads have turned it around and appealed to peoples sentimental emotions. They've been doing commercials with Clydesdale horses forever, which do make people go, 'Aw', however, they've now introduced a puppy into the mix.

Maybe this advertisement doesn't make you want to run out and buy a Budweiser or maybe it does. But it's got to make you feel at least a little warm and fuzzy on the inside. I'll admit, I teared up just a little.